Lucify builds bespoke visual tools for understanding important data and models.

Paper was invented in China in 100 BC. Almost two thousand years later, in 1786, William Playfair invented the graphical methods of statistics, using paper to create the first time-series chart on the trade balance between England, Denmark, and Norway. Nowadays such charts are ubiquitous, to the extent that Playfair's big invention almost seems obvious.

Ever since the invention of computers over 50 years ago, humans have had access to a new computational medium that allows for dynamic representations not possible on paper.

At Lucify, we believe this new medium has vast untapped potential, especially for creating and sharing understanding about important systemic problems with complex dynamics. In our work, we explore, use, and spread knowledge about the potential of the digital medium for that purpose. We expect to see many innovations akin to Playfair's come out of this field in the coming years.